Remember how Samsung gave you the option to customize the hinge cover on the Galaxy Z Fold2? Well, it has extended that idea with the new Bespoke Studio starting with the Galaxy Z Flip3 Bespoke Edition, the Galaxy Watch4 series joins the fun as well (but not the Z Fold3).
The Galaxy Bespoke Studio lets you choose the color of the Front, Back and the Frame of the phone. Right now you can pick between Black and Silver for the frame, for the front and back you have the following options: Blue, Pink, Yellow, White and Black. Note that the camera island remains black no matter what options you choose.
Overall, this gives you 49 color combinations to choose from (by Samsung’s count – note that some color combos overlap with already existing paint jobs for the Z Flip3). Later on you will have the option to buy new panels and swap out the ones that your phone came with (and no, we didn’t hear anything about this applying to vanilla Z Flip3 phones). Here are a few of the possible combinations:
And here’s a quick video that shows how the Studio works:
The key innovation here is the automation that allows Samsung’s supply chain to put together your customized phone and deliver it to select markets. Right now the Bespoke Studio serves the following markets: the US, the UK, Canada, Australia, France and (of course) South Korea. Samsung plans to expand that list later on.
Two more devices join the Bespoke experience today – the Galaxy Watch4 and the Watch4 Classic. You can pick between the two models and their two sizes. Then it’s off to choosing a compatible band. The prices of the watches are unchanged.
The Samsung Galaxy Z Flip3 Bespoke Edition starts at $1,100 – that’s just $50 more than the regular price of the 256 GB model (there is no 128 GB option on the Bespoke Edition). And note that the purchase comes with 12 months of Samsung Care+ protection. You can also get up to $600 of trade-in credit. You can order one today on Samsung.com (assuming you are in one of the supported countries, of course).
The Bespoke Edition phone comes in a slightly different case, here’s a look: